Pixelmuse - McDonald's Kick Off 2025

Client
EventWorks / McDonald's Denmark

Role
Graphic design
Digital design

Year
2024

McDonald’s Denmark Kick Off – Design & DJ Performance

The Kick Off is McDonald’s annual internal gathering, bringing together around 700 participants to reflect on the past year, share future strategies, and celebrate outstanding employees and restaurants through an award show of impressive scale.

For several years, I have collaborated with EventWorksdk as a freelance designer, contributing graphic design to a wide range of events. In this project, I had the unique opportunity to combine design with my second passion—music. Not only did I create the visual identity for McDonald’s Denmark Kick Off, I also performed as a DJ at the main event and the large-scale afterparty, McDonald’sland.

My role

Working with a global brand like McDonald’s comes with clear design guidelines, but an internal event like this also allowed room for creativity. I contributed across several areas:

   •   Logo Design – supporting the event theme “Empower Our People”
   •   Graphic Design – banners, flags, posters, table displays, invitations, and nearly 60 presentation slides for the big screen
   •   Afterparty Visuals – custom McDonald’sland logo, flyer, and creative elements for the nightclub experience

Impact

The result was a cohesive and engaging visual identity that elevated the event atmosphere and aligned with McDonald’s brand standards, while still leaving space for a creative twist. On top of this, performing as DJ at the afterparty—alongside headliner Rune Rask—brought an exclusive nightclub energy that matched the scale of the celebration and delivered a memorable experience for all attendees.

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